kp design International

THE ASK:

With little presence internationally, Taco Bell had a concern with how to convey California-Mexican food to a culture who had never experienced it.  

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CHALLENGES:

Sourcing materials, lighting and furniture that could be a standard across multiple countries.

 

THE ANSWER:

Bright colors indicative of Mexican food and custom graphics with California lifestyle images were strong drivers to communicate the Taco Bell language. Additional features such as wood ceiling trellis with basket lighting, perimeter uplighting, backlit mason blocks at cashwrap, and wood tables with metal trim layered in design details to bring the space to life.