kp design International

THE ASK:

To design a new QSR concept for KFC with a focus on food assembly line.

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CHALLENGES:

To keep the overall design minimalistic in regards to materials and finishes, but maintain a high level of detail in the customer touch-points.

 

THE ANSWER:

Finishes were neutralized yet carried out a high level of detail, such as the Finnish birch plywood with exposed fasteners. Authentic materials like the concrete community table and rustic brick wall were used where appropriate. Graphic posters were suspended from inexpensive galvanized pipe system to provide flexibility and custom black pendant lights were painted with a KFC red interior for branding elements.